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Welcome & Overview of Workshop (15 minutes)
Part 1: What is the Blogosphere and why should management scholars create a presence here?
A. Survey of the Landscape
B. Web 2.0: The opportunity and challenge for management academics
Part 2: Pioneers’ Panel Discussion: Who are the active Academy blogger-colleagues? What are they doing, and why are they doing it?
A: Portfolio of Genres & Voices
1. Jordi Comas at The NetsWeWeave.com
2. Teppo Felin & Brayden King at OrgTheory.net
3. Lili Powell, describing WorkMatters.com
4. CV Harquail at AuthenticOrganizations.com
5. Aneil Mishra & Karen Mishra at TotalTrust
6. Michael Roberto at Strategy Professor
7. Sandy Piderit at TheWisdomofManagingChange
B. Questions, Answers, Advice and Insights (30 minutes)
Part 3: Using Blogs to Enhance Your Scholarship. What exactly is a blog? How can I use blogs that already exist?
A. A Welcoming Tour of an Exemplary Blog: Work Matters by Bob Sutton
How is a blog different from a website?
What is the difference between a blog and a post?
What features are common to all blogs and which ones are rather unique?
Why do these features exist?
How might a management scholar use these features?
Why is this blog exemplary?
B. Joining the Community by “Reading” Someone’s Blog: Using blogs to imbibe, explore, and discuss ideas
Summary and Next Steps (5 minutes)
Before taking a break for lunch, we will give each of the participants some “Ask me about blogging” stickers that they can attach to their AOM nametags, to invite other Academy members to join the conversation.
And, we will share information at the MOC welcoming session about how MOC Division members can access the InsightsToActions blog to get a taste of what the workshop participants have learned and to generate some more interest.
The Truth by Whigby on Etsy
